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Branding
—
2025
Client
Pop Quiz Snacks
Year
2025
Services
Naming, Packaging, Campaign
Discipline
Branding
Overview
Pop Quiz bakes cheesy corn puffs with half the fat of the fried kind. Healthier snacks tend to look sad, so the brand had one job: be the loudest bag on the shelf.
2.8M
Bags sold in year one
1,200
Stores at launch
+31%
Shelf share in six months
“Nobody has ever called our snack boring, and that was the brief.”
— Ruth Adeyemi, Marketing Director, Pop Quiz Snacks