← All work

Website

—

2025

Client
Vela Running Co.
Year
2025
Services
Campaign photography, Motion, Webflow ecommerce
Discipline
Website
Ondine

Overview

Vela designs running kit for the slow, long Sunday miles, not the podium. We shot the brand in open light and built a store as light on its feet as the clothing.

+57%
Mobile conversion
1.4s
Average page load
12k
Run club sign-ups
Ondine
Ondine
Ondine

“Our runners say the site feels like the first easy kilometre.”

— Tomás Rey, Founder, Vela Running Co.

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Flaue Udo turned a messy brief into an identity our whole team rallied behind. Six months later it still feels new.

Portrait of Mara Lindqvist
Mara Lindqvist
Founder, Kite Studio
01 / 04
Kind words

Flaue Udo turned a messy brief into an identity our whole team rallied behind. Six months later it still feels new.

Portrait of Mara Lindqvist
Mara Lindqvist
Founder, Kite Studio
01 / 04
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