← All work
Branding
—
2026
Client
Clean Theory House
Year
2026
Services
Identity, Packaging, Motion
Discipline
Branding
Overview
Clean Theory House makes gentle, plant-based laundry care. The founders wanted the opposite of clinical whites and hospital blues: a brand that makes doing the washing feel a little bit like a game.
3×
Social engagement
64
New retail partners
+41%
Repeat orders
“Our customers post photos of a laundry bottle now. We never thought that would happen.”
— Sofie Lund, Co-founder, Clean Theory House