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Branding
—
2026
Client
Maison Ondine
Year
2026
Services
Art direction, Campaign photography, Lookbook website
Discipline
Branding
Overview
Maison Ondine has made lace for other houses for forty years. For its first own collection, Blue Hour, it wanted a campaign that felt cool, still and a little severe, so the craft could do the talking.
3.1M
Campaign impressions
46
New stockists
9 days
To sell out the collection
“It is the first time our lace looks the way it feels to wear.”
— Hélène Marchal, Creative Director, Maison Ondine