← All work
Branding
—
2024
Client
Furo Studio
Year
2024
Services
Identity, Campaign, Webflow ecommerce
Discipline
Branding
Overview
Furo makes one thing: oversized faux-fur hats in colours you would not expect in winter. The brand needed to feel as tactile and slightly absurd as the product, without tipping into costume.
+180%
Online sales in winter
6 wks
Concept to launch
38k
New Instagram followers
“People stop us in the street to touch the hats. Now the brand gets the same reaction.”
— Mika Sato, Founder, Furo Studio